Purpose
Defines the core brand direction for Passionate Vacations and PV HQ.
Current Standard
Deidre Carter-Briscoe is the public/personal brand. Travel is the vehicle. Passionate Vacations is the business that delivers the experience. The brand promise is: Meaningful Travel. Stronger Connections. Passionate Vacations creates intentional travel experiences that help people reconnect with what matters most.
Procedure / Steps
Nothing recorded yet.
Key Decisions
Build Deidre’s authority first so Passionate Vacations grows from trust and recognition. Use “reconnect” broadly, not only for couples. Passionate Vacations may serve couples, families, retirees, groups, and individuals through meaningful travel experiences.
Related Assets
None linked yet.
Related SOPs
None linked yet.
Related Forms / Templates / Checklists
None linked yet.
Related Prompts
None linked yet.
Tags
brandfoundationvisionreconnectmeaningful-traveldeidre
Notes
This is the foundation entry for PV HQ and should guide future brand decisions.