Purpose
Documents approved and avoided language for Passionate Vacations and PV HQ.
Current Standard
Avoid the words bespoke, curated, and journey unless specifically requested. Prefer experience, intentional, custom, personalized, designed, created, or thoughtfully planned. Use Experiences instead of Services when describing Passionate Vacations offerings.
Procedure / Steps
Nothing recorded yet.
Key Decisions
The brand should sound warm, professional, intentional, clear, and experience-focused. Avoid language that feels generic, overused, or disconnected from the Passionate Vacations brand.
Related SOPs
None linked yet.
Related Forms / Templates / Checklists
None linked yet.
Related Prompts
None linked yet.
Tags
brandlanguagecopymessagingexperiencepv-hq
Notes
This rule applies to PV HQ copy, website copy, client documents, marketing content, and AI-generated drafts.