Client Communication Standards

Defines the communication standard for Passionate Vacations clients and prospects.

Client communication should be clear, warm, professional, timely, and organized. Messages should reduce confusion, set expectations, and reinforce Passionate Vacations as a trusted Travel Experience Guide.

Use polished but natural language. Avoid overexplaining. Keep client instructions clear. Use 'experience' instead of 'journey.' Use 'Travel Experience Guide' as the default title in polished client-facing documents unless another title is specifically required. Important client communication should be connected to the appropriate form, policy, checklist, or SOP inside PV HQ.