Purpose
Defines how Passionate Vacations should use content to build trust, visibility, and booked travel business.
Current Standard
Marketing content should support the larger Deidre Carter-Briscoe personal brand while leading people toward Passionate Vacations. Content should reinforce meaningful travel experiences, reconnection, relationship-centered travel, cruise education, active retirement, Love in Motion, and intentional planning.
Procedure / Steps
Nothing recorded yet.
Key Decisions
Content should not become a distraction from revenue. Marketing should connect to clear business goals: visibility, trust, partnerships, inquiries, consultations, and bookings. Deidre is the brand. Passionate Vacations delivers the experience.
Related Assets
- • Social media platforms
- • GHL social planner
- • website
- • Love in Motion YouTube channel
Related SOPs
- • Content Planning SOP
- • Content Review SOP
- • Post Scheduling SOP
Related Forms / Templates / Checklists
- • Content Calendar
- • Caption Template
- • Weekly Content Planning Checklist
Related Prompts
- • Social media prompt
- • weekly content prompt
- • caption prompt
Tags
marketingcontentvisibilitytrustbookingsdeidrepassionate-vacations
Notes
This entry should guide all marketing and content decisions.