Current Standard
Social media should educate, inspire, build connection, and move the right people toward a conversation. Content should include relationship-centered travel, cruise education, destination ideas, client experience tips, Love in Motion, Travel Strong, Retired But Not Tired, and meaningful travel themes.
Key Decisions
Instagram captions should usually stay under 500 characters unless a longer caption is specifically needed. Avoid generic travel-agent language. Avoid memes as a default content strategy. Use soft calls to action when appropriate, including escape@passionatevacations.com and relevant booking or website links.