Purpose
Defines the campaign for reconnecting with past guests and past inquiries.
Current Standard
Past guest outreach should be warm, brief, honest, and focused on the new chapter of Passionate Vacations. Messaging may mention the refreshed brand, restructured business direction, new website, Love in Motion, and renewed focus on meaningful travel experiences.
Procedure / Steps
Nothing recorded yet.
Key Decisions
The campaign should acknowledge that it has been a while without overexplaining. The goal is to reopen conversation, invite people to explore the refreshed brand, and offer a simple way to schedule a call. The booking link may be used when appropriate: https://go.passionatevacations.com/widget/bookings/travelplans
Related Assets
- • Past guest list
- • GHL contacts
- • refreshed website
- • Love in Motion page
- • booking calendar
Related SOPs
- • Past Guest Email SOP
- • Follow-Up SOP
- • Consultation Booking SOP
Related Forms / Templates / Checklists
- • Past Guest Email Template
- • Follow-Up Email Template
- • Call Booking Checklist
Related Prompts
- • Past guest campaign prompt
- • follow-up email prompt
Tags
past-guestsemail-campaignsalesreconnectfollow-upghlbooking-link
Notes
This campaign should be used to recover missed opportunities without sounding apologetic or desperate.