Current Standard
The primary lead path should guide people from content or referral activity into a useful next step, then into the GHL inquiry process. The current path is: social post or referral, lead magnet or website page, GHL inquiry form, follow-up, consultation, proposal, and booking.
Key Decisions
The Intentional Couples Getaway Checklist is an approved lead magnet. The website Let’s Connect page and booking calendar should support inquiry conversion. Lead generation should prioritize qualified conversations, not random traffic.